Designing a goal-tracking app from research to brand, nominated at UX Design Awards 2024.
I designed Spark, a goal-tracking app that uses habit stacking. Rather than relying on extrinsic methods, Spark empowers users to build long-term routines driven by intrinsic motivation.
Based on research, 92% of New Year’s resolutions fail. We wanted to understand how people set goals and why they ultimately lose momentum.
I ran a 3-day diary study with 4 participants. By analyzing screen recordings, voice memos, and contextual interviews, I identified 2 meaningful insights:
People tend to set multiple, difficult goals
driven by extrinsic motivation.
The process of tracking goals feels like a chore.
Pairs goal with an existing habit, slotting the new action right before or after a routine users already follow so the goal becomes part of their day naturally.
Make goal tracking fun with engaging motion-based interaction.
I named it Spark because the real goal already lives inside the user. This fire metaphor drives every touchpoint across the app design, brand slogans.
Project Spark were honored to be nominated at UX Design Awards 2024.